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1

Segmentation Strategies for New National Brands

Robert C. Blattberg, Thomas Buesing and Subrata K. Sen

Journal:

Journal of Marketing

Year:

1980

Language:

english

File:

PDF, 362 KB

english, 1980

2

Marketing and politics: Models, behavior, and policy implications

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 180 KB

english, 2012

3

New Product Models for Test Market Data

Chakravarthi Narasimhan and Subrata K. Sen

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 2.73 MB

english, 1983

4

Promotional Elasticities and Category Characteristics

Narasimhan, Chakravarthi, Neslin, Scott A., Sen, Subrata K.

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 1.72 MB

english, 1996

5

A Simulation Model of Capital Budgeting Under Uncertainty

Salazar, Rodolfo C., Sen, Subrata K.

Journal:

Management Science

Year:

1968

File:

PDF, 913 KB

1968

6

Market Segmentation Using Models of Multidimensional Purchasing Behavior

Robert C. Blattberg and Subrata K. Sen

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 2.14 MB

english, 1974

7

Mixing Behavior in Cross-Country Diffusion

William P. Putsis Jr., Sridhar Balasubramanian, Edward H. Kaplan and Subrata K. Sen

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 513 KB

english, 1997

8

Promotional Elasticities and Category Characteristics

Chakravarthi Narasimhan, Scott A. Neslin and Subrata K. Sen

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 618 KB

english, 1996

9

A Corporate Governance Index for Large Listed Companies in India

Sarkar, Jayati, Sarkar, Subrata, Sen, Kaustav

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 875 KB

english, 2012

10

The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi, Peeter Verlegh

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 149 KB

english, 2005

11

Low-Temperature Synthesis of Nanosized Bismuth Ferrite by Soft Chemical Route

Sushmita Ghosh, Subrata Dasgupta, Amarnath Sen, Himadri Sekhar Maiti

Journal:

Journal of the American Ceramic Society

Year:

2005

Language:

english

File:

PDF, 276 KB

english, 2005

12

Adaptive response surface based efficient Finite Element Model Updating

Chakraborty, Subrata, Sen, Arunabh

Journal:

Finite Elements in Analysis and Design

Year:

2014

Language:

english

File:

PDF, 644 KB

english, 2014

13

Special Issue on Competitive Marketing Strategy || Introduction

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 88 KB

english, 1988

14

Identifying the Deal Prone Segment

Robert Blattberg, Thomas Buesing, Peter Peacock and Subrata Sen

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 366 KB

english, 1978

15

Improving Prediction in Conjoint Measurement

Dov Pekelman and Subrata K. Sen

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.55 MB

english, 1979

16

Special Issue on Consumer Choice Models || Introduction

Journal:

Marketing Science

Year:

1986

Language:

english

File:

PDF, 156 KB

english, 1986

17

Special Issue on Competitive Marketing Strategy || Signing off

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 164 KB

english, 1988

18

Segmentation Strategies for New National Brands

Blattberg, Robert C., Buesing, Thomas, Sen, Subrata K.

Journal:

Journal of Marketing

Year:

1980

Language:

english

File:

PDF, 1.03 MB

english, 1980

19

Candidate Selection and Voting Behavior in France

Howard Rosenthal and Subrata Sen

Journal:

Year:

1969

Language:

english

File:

PDF, 1.55 MB

english, 1969

20

Mathematical Programming Models for the Determination of Attribute Weights

Pekelman, Dov, Sen, Subrata K.

Journal:

Management Science

Year:

1974

Language:

english

File:

PDF, 1.38 MB

english, 1974

21

An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice

Robert C. Blattberg and Subrata K. Sen

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 1.30 MB

english, 1973

22

Purchasing Strategies across Product Categories

Blattberg, Robert C., Peacock, Peter, Sen, Subrata K.

Journal:

Journal of Consumer Research

Year:

1976

Language:

english

File:

PDF, 785 KB

english, 1976

23

Application Series || A Simulation Model of Capital Budgeting under Uncertainty

Rodolfo C. Salazar and Subrata K. Sen

Journal:

Management Science

Year:

1968

Language:

english

File:

PDF, 841 KB

english, 1968

24

Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

Sen, Subrata K.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 70 KB

english, 2006

25

A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice

Blattberg, Robert C., Sen, Subrata K.

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 892 KB

english, 1975

26

Segmentation Strategies for New National Brands

Blattberg, Robert C., Buesing, Thomas, Sen, Subrata K.

Journal:

Journal of Marketing

Year:

1980

File:

PDF, 1.03 MB

1980

27

Market Segments and Stochastic Brand Choice Models

Blattberg, Robert C., Sen, Subrata K.

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 1.35 MB

english, 1976

28

New Product Models for Test Market Data

Narasimhan, Chakravarthi, Sen, Subrata K.

Journal:

Journal of Marketing

Year:

1983

File:

PDF, 1.58 MB

1983

29

Design, synthesis and biological evaluation of 3,5-diaryl-isoxazoline/isoxazole-pyrrolobenzodiazepine conjugates as potential anticancer agents

Ahmed Kamal, J. Surendranadha Reddy, M. Janaki Ramaiah, D. Dastagiri, E. Vijaya Bharathi, M. Ameruddin Azhar, Farheen Sultana, S.N.C.V.L. Pushpavalli, Manika Pal-Bhadra, Aarti Juvekar, Subrata Sen, Su

Journal:

European Journal of Medicinal Chemistry

Year:

2010

Language:

english

File:

PDF, 738 KB

english, 2010

30

Preventive effects of North American Ginseng (Panax quinquefolius) on Diabetic Retinopathy and Cardiomyopathy

Subhrojit Sen, Shali Chen, Yuexiu Wu, Biao Feng, Edmund K Lui, Subrata Chakrabarti

Journal:

Phytotherapy Research

Year:

2012

Language:

english

File:

PDF, 340 KB

english, 2012

31

Quantifying the competitive impact of a new entrant

Martin S. Geisel, Chakravarthi Narasimhan, Subrata K. Sen

Journal:

Journal of Business Research

Year:

1993

Language:

english

File:

PDF, 1.03 MB

english, 1993

32

Part 2: Pricing Strategy || Issues in Pricing Research

John P. Gould and Subrata K. Sen

Journal:

The Journal of Business

Year:

1984

Language:

english

File:

PDF, 614 KB

english, 1984

33

Research needs and the phenomena of decisionmaking and operations

Cohen, Michael D., Huber, George, Keeney, Ralph L., Levis, Alexander H., Lopes, Lola L., Sage, Andrew P., Sen, Subrata, Whinston, Andrew B., Winkler, Robert L., Von Winterfeldt, Detlof, Zadeh, Lotfi

Journal:

IEEE Transactions on Systems Man and Cybernetics

Year:

1985

Language:

english

File:

PDF, 3.41 MB

english, 1985

34

Mixing Behavior in Cross-Country Diffusion

Putsis, William P., Balasubramanian, Sridhar, Kaplan, Edward H., Sen, Subrata K.

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 556 KB

english, 1997

35

Recent developments in microbial enhanced oil recovery

Patel, Jay, Borgohain, Subrata, Kumar, Mayank, Rangarajan, Vivek, Somasundaran, Ponisseril, Sen, Ramkrishna

Journal:

Renewable and Sustainable Energy Reviews

Year:

2015

Language:

english

File:

PDF, 876 KB

english, 2015

36

Goals: Marketing Science-Future Directions

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 113 KB

english, 1983

37

MicroRNA as Biomarkers and Diagnostics

Wang, Jin, Chen, Jinyun, Sen, Subrata

Journal:

Journal of Cellular Physiology

Year:

2016

Language:

english

File:

PDF, 116 KB

english, 2016

38

Market Segments and Stochastic Brand Choice Models

Robert C. Blattberg and Subrata K. Sen

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 569 KB

english, 1976

39

Special Issue on the 8th Triennial Invitational Choice Symposium: Key Largo, 2010 || Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman and Oleg Urminsky

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1.26 MB

english, 2012

40

Aneuploidy and cancer

Journal:

Current Opinion in Oncology

Year:

2000

Language:

english

File:

PDF, 183 KB

english, 2000

41

Application Series || Mathematical Programming Models for the Determination of Attribute Weights

Dov Pekelman and Subrata K. Sen

Journal:

Management Science

Year:

1974

Language:

english

File:

PDF, 483 KB

english, 1974

42

25th Anniversary Issue || Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 323 KB

english, 2006

43

Salesforce Compensation: Theory and Managerial Implications

Coughlan, Anne T., Sen, Subrata K.

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 1.42 MB

english, 1989

44

Application Series || A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice

Robert C. Blattberg and Subrata K. Sen

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 499 KB

english, 1975

45

Sixth Invitational Choice Symposium || The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.18 MB

english, 2005

46

Salesforce Compensation: Theory and Managerial Implications

Anne T. Coughlan and Subrata K. Sen

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 643 KB

english, 1989

47

Modelling of Surface Roughness and Tool Consumption of WEDM and Optimization of Process Parameters Based on Fuzzy-PSO

Choudhuri, Bikash, Sen, Ruma, Kumar Ghosh, Subrata, Saha, S.C.

Journal:

Materials Today: Proceedings

Year:

2018

Language:

english

File:

PDF, 760 KB

english, 2018

48

Mega-Hertz repetition rate broadband nano-second pulses from an actively mode-locked Yb-fiber laser

Chowdhury, Sourav Das, Manna, Subrata, Chatterjee, Sayan, Sen, Ranjan, Pal, Mrinmay

Journal:

Year:

2019

Language:

english

File:

PDF, 1.18 MB

english, 2019

49

Improving Prediction in Conjoint Measurement

Pekelman, Dov, Sen, Subrata K.

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.12 MB

english, 1979

50

Corrigendum to: “Preventive effects of North American ginseng (Panax quinquefolium) on diabetic nephropathy” [Phytomedicine 19 (2012) 494–505]

Sen, Subhrojit, Chen, Shali, Feng, Biao, Wu, Yuexiu, Lui, Edmund, Chakrabarti, Subrata

Journal:

Year:

2019

Language:

english

File:

PDF, 808 KB

english, 2019